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Get the latest insights and best practices on how to grow your partner ecosystem

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Navigate AWS Partner Central Migration to Your AWS Console with Free Support from WorkSpan
Amit Sinha
November 30, 2025

Featured

WorkSpan AI Launches on AWS Agent Marketplace to Power Partnerships at Scale
Amit Sinha
July 17, 2025

Featured

WorkSpan Reports Record Quarter, Accelerates Growth with WorkSpan AI Launch
WorkSpan
May 9, 2025

Featured

How WorkSpan AI Drives Successful Google Cloud Partnerships
Amit Sinha
April 10, 2025

All Articles

Co-Selling with AWS

News

Product Updates

Navigate AWS Partner Central Migration to Your AWS Console with Free Support from WorkSpan
Amit Sinha
November 30, 2025

Partnering Strategy

Lessons from Databricks- AI Partnerships and AI Partner Infrastructure
Mayank Bawa
August 5, 2025

Partnering Strategy

Frontline AI: Leading Partnerships Through the AI Shift
Amit Sinha
July 25, 2025

News

WorkSpan AI Launches on AWS Agent Marketplace to Power Partnerships at Scale
Amit Sinha
July 17, 2025

News

WorkSpan Reports Record Quarter, Accelerates Growth with WorkSpan AI Launch
WorkSpan
May 9, 2025

Product Updates

How WorkSpan AI Drives Successful Google Cloud Partnerships
Amit Sinha
April 10, 2025

News

WorkSpan's Next Chapter: AI-Powered Partnerships and Series D Funding
Mayank Bawa
March 24, 2025

Ecosystem Leaders

Ecosystem Aces Podcast

Co-Selling with AWS

#205: Matt Gray: Generative AI’s Role in Transforming Partner Programs at Tealium
Chip Rodgers
February 25, 2025

Ecosystem Aces Podcast

Ecosystem Leaders

#204: Manish Nair: Building Trust and Scaling AI with Strategic Alliances
Chip Rodgers
February 21, 2025

Ecosystem Aces Podcast

Ecosystem Leaders

#203: Ankur Sinha: Building a Global AI Partner Ecosystem
Chip Rodgers
February 17, 2025

Ecosystem Aces Podcast

Ecosystem Leaders

#202: Travis Clinger: Driving Innovation and Partnerships at LiveRamp
Chip Rodgers
February 17, 2025

Ecosystem Aces Podcast

Ecosystem Leaders

#201: Justin Davis: How Partnerships Deliver Value in the Modern Marketing Tech Stack
Chip Rodgers
February 14, 2025

Ecosystem Leaders

Ecosystem Aces Podcast

#200: Alan Chhabra: Driving AI and Partnership Excellence at MongoDB
Chip Rodgers
February 12, 2025

Ecosystem Aces Podcast

Ecosystem Leaders

#199: Lee Moore: Building Success with AI at Google Cloud
Chip Rodgers
February 10, 2025

Ecosystem Aces Podcast

Ecosystem Leaders

#198: Tony Li: Strategic Partnerships for Growth in Data Analytics and GenAI
Chip Rodgers
February 7, 2025

Ecosystem Aces Podcast

#196: Don Tirsell: Expanding Horizons: How Google Scales New Partner Ecosystems
Chip Rodgers
February 3, 2025

Ecosystem Aces Podcast

#197: Akseli Lappanen: Building Industry-Specific Solutions at Scale, GSI Partner Leader at Google
Chip Rodgers
February 3, 2025

Ecosystem Aces Podcast

The Power of Partner Unit Economics: Insights from Chris Badger on Ecosystem Aces
Chip Rodgers
January 29, 2025

Ecosystem Aces Podcast

Empowering AWS Partners: Insights from Udita Bhattacharya on the Ecosystem Aces Podcast
Chip Rodgers
January 27, 2025

Ecosystem Aces Podcast

#192 - Alina Everett, How Qualtrics Partners for Success in Experience Management
Chip Rodgers
January 20, 2025

Product Updates

Expand Reach and Drive Revenue Through Reseller Partners with WorkSpan
WorkSpan
November 25, 2024

Co-Selling with AWS

Marketplace Automation with CPQ Integration for Efficient Quote-to-Order Process for AWS Partners
Ashish Gupta
November 12, 2024

Partnering Strategy

Building a First Principles Partner Strategy: A Framework for the Era of Ecosystems
Amit Sinha
November 8, 2024

Co-Selling with Microsoft

Power Your Multi-Cloud Partnerships with WorkSpan’s Azure Private Offer Management
Nitin Mathur
September 10, 2024

Partnering Strategy

Building Trust to Win in the GenAI Era
Amit Sinha
June 11, 2024

Ecosystem Aces Podcast

#191 - Neil Blecherman: The Art of Partner Management and Collaboration
Chip Rodgers
May 22, 2024

Ecosystem Aces Podcast

#190 Simon Ninan: Unlocking Ecosystem Synergy
Chip Rodgers
May 19, 2024

Co-Selling with AWS

Succeeding at AWS Marketplace Sales with Propensity-to-Buy Scores
Nitin Mathur
May 3, 2024

Co-Selling

Understanding the Generative AI Partner Ecosystem
WorkSpan
April 17, 2024

Co-Selling

Achieve Operational Efficiency in Private Offer Management with WorkSpan
Nitin Mathur
March 28, 2024

Co-Selling

Eight-Point Strategy to Elevate Channel Partner Programs
Nitin Mathur
March 19, 2024

Co-Selling

Beyond the Clouds: Crafting Your Strategy with Top Hyperscale Cloud Providers
WorkSpan
January 12, 2024

Co-Selling

Revolutionizing Your GTM Strategies Through Hyperscaler Cloud Marketplaces
WorkSpan
December 18, 2023

Co-Selling

Four Strategies to Grow Co-Selling with Cloud Marketplace
WorkSpan
December 14, 2023

EA ProPanel

Ecosystem Aces Pro Panel #7: Leading by Example: Inspiring Partnership Teams to Excel
Indu Manglotra
December 13, 2023

Co-Selling

WorkSpan Secures Top Spot as Champion in Canalys Global Co-Sell Leadership Matrix 2023
Nitin Mathur
December 12, 2023

Co-Selling

Operational Excellence: The Secret Sauce for Success on Cloud Marketplaces
Nitin Mathur
November 27, 2023

Co-Selling with AWS

WorkSpan: Your Partner for Transition to Enhanced AWS Partner Central
Nitin Mathur
November 22, 2023

Partnering Strategy

Automating Partner Management Processes Across Their Lifecycle
WorkSpan
October 16, 2023

Partnering Strategy

The Economic Benefits of Partnering with Hyperscalers
WorkSpan
October 5, 2023

Partnering Strategy

Measuring Partner Program Performance: Metrics You Should Be Tracking
Chip Rodgers
October 3, 2023

Partnering Strategy

The CPO Blueprint: Navigating the Path to Chief Partner Officer
Chip Rodgers
September 19, 2023

Events

Ecosystem Business Summit August 2023: Event Summary and Key Takeaways
Amit Sinha
August 11, 2023

Co-Selling

Launch Your Marketplace Strategy: WorkSpan's Marketplace Accelerator Solution Unveiled
Kijoon Lee
July 31, 2023

Events

Building the Future of Enterprise Partnerships @ Catalyst
Chip Rodgers
July 25, 2023

Events

Let’s Recap the Elevation Tour for Europe and the UK!
Chip Rodgers
July 19, 2023

Partnering Strategy

Adapting Your Partner Management System: Tools for Your Growing Ecosystem
Chip Rodgers
June 29, 2023

EA ProPanel

Ecosystem Aces Pro Panel #6: Getting Your Entire Company Aligned Around Partnerships
Indu Manglotra
June 27, 2023

Partnering Strategy

Collaborate for Success: Building a Co-Marketing Partnership Plan to Maximize ROI
Chip Rodgers
June 22, 2023

Co-Selling

Cracking the Code: Best Practices for Effective Co-Selling
Nitin Mathur
June 20, 2023

Co-Selling

The Ultimate Guide to Building a Framework for Your Partner Ecosystem
Nitin Mathur
June 16, 2023

News

WorkSpan announces Chief Partner Officer; Doubles down on commitment to elevate partnership leaders to the C-Suite
WorkSpan
June 12, 2023

Co-Selling

Partnering Simplified: Revolutionize Co-Selling with WorkSpan Co-Sell App
Nitin Mathur
May 22, 2023

Events

The Elevation Tour Series of Events Moves to Europe and the UK!
Chip Rodgers
May 2, 2023

Co-Investing

Revolutionizing Partner Funds and Incentives Management with WorkSpan Co-Invest
Nitin Mathur
April 28, 2023

Events

The ANZ Elevation Tour: Igniting a Passionate Partnership Community
Chip Rodgers
April 17, 2023

Co-Selling

Maximizing Your Co-Sell Potential: The Importance of Standard Ecosystem Metrics
Amit Sinha
March 29, 2023

Co-Selling

Co-Sell Ecosystem Automation to Unleash Ecosystem Led Growth (ELG)
Amit Sinha
March 22, 2023

EA ProPanel

Ecosystem Aces Pro Panel #5: Partner Program Best Practices
Indu Manglotra
March 21, 2023

Events

WorkSpan and Partnership Leaders Announce The Elevation Tour ANZ Events for Partnership Professionals
Chip Rodgers
March 9, 2023

Partnering Strategy

Mastering the Art of Persuasion: The Top Strategies for Gaining Internal Support and Buy-in for your Partner Program
Alexis Scott
January 30, 2023

Co-Selling

Co-Sell vs Resell: Examining the Changing Landscape of Strategic Partnerships
Chip Rodgers
January 23, 2023

Partnering Strategy

Partnership Thought Leaders: Predictions for 2023
Chip Rodgers
January 12, 2023

EA ProPanel

Ecosystem Aces Pro Panel #4: Building Joint Solutions with Tech Partners
Indu Manglotra
January 3, 2023

Partnering Strategy

How Partner Ecosystems Can Help You Navigate Tough Economic Times
Chip Rodgers
December 28, 2022

Co-Selling with AWS

Winning Together: The Ultimate Guide to Co-Selling with AWS
Alexis Scott
December 23, 2022

News

2022 Year in Review: Ecosystem Partnerships Growth and Innovation
Chip Rodgers
December 16, 2022

Events

AWS re:Invent Roundup 2022
Alexis Scott
December 7, 2022

Product Updates

Launch AWS Deal Wins from Inside Salesforce
Nitin Mathur
November 24, 2022

EA ProPanel

Ecosystem Aces Pro Panel #3: Building Trust in Partnerships
Indu Manglotra
November 20, 2022

Co-Selling with Microsoft

WorkSpan Powers Scalable Co-Selling with Microsoft
Kijoon Lee
November 1, 2022

Events

Ecosystem Business Summit October 2022 Roundup
Chip Rodgers
October 28, 2022

EA ProPanel

Ecosystem Aces Pro Panel #2: Measuring Ecosystem Outcomes
Indu Manglotra
October 10, 2022

News

Accelerating the Decade of Ecosystems: WorkSpan $30 Million Series C Led by Insight Partners
Mayank Bawa
October 5, 2022

News

Your Partner Ecosystem Unbound with WorkSpan Integration Network
Amit Sinha
August 29, 2022

EA ProPanel

Ecosystem Aces Pro Panel #1: Shifting the Mindset – From Channels to Ecosystems
Indu Manglotra
August 22, 2022

Co-Selling

Partner Ecosystem – The key to achieving scale and growth
Krishnan Unni
August 3, 2022

Partnering Strategy

IT Channel Partners Recruiting on the Autism Spectrum – Why You Should Follow Them
Pablo Hanono
July 28, 2022

Co-Selling

Solution Sales - The Art of the Possible
Subham Sarkar
July 19, 2022

Events

Ecosystem Business Summit July 2022 Roundup
Chip Rodgers
July 19, 2022

Partnering Strategy

Alliances Vs Partnerships - An IT Industry Context
Subham Sarkar
July 17, 2022

Partnering Strategy

Sowing the Seeds of Ecosystem Innovation
Nitin Mathur
June 30, 2022

Partnering Strategy

Ease of Doing Business Trumps Everything Else in Partnerships
Nitin Mathur
May 20, 2022

News

Agile Alliances
Mike Nevin
May 20, 2022

Partnering Strategy

5 Ecosystem Business Management Capabilities To Gain Edge in Your Partner Ecosystem
Nitika Rawat
May 12, 2022

Partnering Strategy

Ecosystem Business Management Platforms – The Next Gen PRM Tools
Nitika Rawat
April 24, 2022

Events

Ecosystem Business Summit April 2022 Roundup
Chip Rodgers
April 21, 2022

Partnering Strategy

Embracing Innovation with Ecosystem Partners
Muralidharan Chandrasekaran
March 31, 2022

Co-Selling

How to Measure Your Co-sell Partner Program?
Nitika Rawat
March 28, 2022

Co-Selling

My Co-selling success story
Kamalesh M
March 27, 2022

Partnering Strategy

3 Mantras for Successful Partner Ecosystem Execution
Sandeep Goel
March 27, 2022

Partnering Strategy

Ecosystem Business Management Vs. Partner Relationship Management – What’s the Difference?
Nitika Rawat
March 24, 2022

News

Congratulations To Our Partnering Blog Contest Winners!
Indu Manglotra
March 22, 2022

Partnering Strategy

Why the Right Partner Experience is Vital for Your Ecosystem Partnerships
José van Dijk
March 20, 2022

Product Updates

Power-up Your Partner Program with the New WorkSpan Company Page!
Nitin Mathur
March 9, 2022

News

Time To Vote For Your Favorite Blogs!
Indu Manglotra
March 8, 2022

News

The deadline is over, blogs are in, and we’re blown away!
Indu Manglotra
March 4, 2022

Partnering Strategy

The 3 Principles of Ecosystem Partnering Success
Sahil Sharma
February 28, 2022

Partnering Strategy

The 3 Principles of Ecosystem Partnering Success
Rahul Dayma
February 28, 2022

Partnering Strategy

Best Practices for Building a Winning Partner Ecosystem
Rahul Dayma
February 28, 2022